Franchising foundation to launch new PR initiative The International Franchise Association Educational Foundation plans to launch a new public relations campaign highlighting how franchise companies give back to their communities through charitable and community support programs. The foundation, which is the charitable arm of IFA, has hired the Hollywood, Fla.-based communications firms Fish Consulting to lead its national "Franchising Gives Back" initiative and develop a campaign website. The campaign will officially launch Feb.16 at the association's annual convention in Las Vegas. http://prn.to/1wSAf7j Group to convene twitter rally for new medical codes The American… Read More